Hardy has donated £22,500 to Salmon & Trout Conservation (S&TC) towards their salmon conservation campaigns in both Scotland and England!
The donation comes from sales of the 148 Hotspur Cascapedia limited edition reels released earlier in the year to celebrate 950 years of the Percy family – the present Head of the family, the 12th Duke of Northumberland, is S&TC’s President.
The funds will primarily be used to fund S&TC’s Scottish team giving evidence to the Scottish Parliamentary Committee Inquiry into salmon farming and its impact on wild salmon and sea trout, and also on the continuing work to limit exploitation of salmon in English coastal netting fisheries.
Paul Knight, Salmon & Trout Conservation’s CEO, said:
“This donation from Hardy is a fantastic contribution towards our salmon conservation work, and will particularly help us to collect a full evidence dossier to present to the Scottish Parliamentary Committee’s Inquiry into salmon farming and its impact on wild salmon and sea trout.
It was a great idea to produce a limited-edition reel to celebrate 900 years of the Percy family, and extremely generous of Hardy to distribute the profits from the sale in this way.”
Paul Knight added:
“It is particularly pleasing that Hardy is investing in wild fish conservation like this. Healthy fish stocks, rivers and lakes are the foundation of good fisheries, but their protection and conservation are expensive.
Hardy recognises this and is taking responsibility by donating towards the cost, for which we are extremely grateful. We look to other manufacturers and retailers to follow Hardy excellent example.”
Grant Harris, Managing Director of Pure Fishing, owners of Hardy, said during the presentation:
“This has been a really exciting project and one of multiple success for all concerned. The team here at Hardy, Alnwick had to pull out all the stops to make sure this was a success for the trust whilst matching the high specification requirement and functionality of all of our products.
We are also delighted that our customers are actually using the reels on the river which is exactly what they were intended for whilst knowing they have supported this initiative.”
“We are seeing more evidence than ever before that suggests the future of the Atlantic Salmon is in serious jeopardy, for this we felt that it was important to rally our resources to support such an important cause.”